A celebrity football match in Germany that will be broadcast on TV around the world will benefit Nelson Mandela’s "46664" Foundation using SMS shortcodes in 16 countries. 160characters.org reports.

"Under the slogan "Goal4Africa", a benefit soccer match with the world’s top players will take place on July 12 in Munich’s Allianz Arena in Germany.

... During the game, the charity campaign will be prominently advertised by the broadcast partners. When texting a keyword to a local short code the viewer receives a mobile phone wallpaper. The proceeds go to the Mandela "46664" Foundation, which supports HIV positive and AIDS infected people,.

Source: http://www.textually.org/